Tara Lamberson

Vice President of Marketing

As Vice President of Marketing for MindComet, Tara leads the interactive agency strategically, developing measurable and results-focused long-term marketing efforts. Lamberson applies her diverse knowledge of the intricacies of internet marketing strategies in her position, leveraging best practices in email, online advertising, search marketing and new communication technologies to devise insightful customer relationship strategies and marketing campaigns for both B2B and B2C clients.

Preceding her role as Vice President of Marketing, Tara served as Director of Strategy, playing a significant role in exceeding business objectives for such prestigious clients as the Walt Disney Co., FOX Television, Earthlink and others. Under her leadership, MindComet's strategy and marketing services have seen the fastest growth rate of any service offering within MindComet over the past two years and continue to be a key differentiator between the agency and others in the marketplace.

Tara holds a Bachelor of Arts in Media Arts & Design from James Madison University and recently co-authored the book "Understanding Y: Inside the Mind of Millennials" with MindComet President, Paul Lewis.

Past Speaking Engagements:

• NCDM 2007
  Shortening the Funnel: Building Personas with Content Rich Email Databases
• OMMA Video, Dec. 07
  TheirTube: Can User-Generated Media Ever Be Safe for Major Brands?
• Frost & Sullivan, Sales & Marketing East, July 07
  Balancing Web 2.0 & User Generated Initiatives with Traditional Marketing
• iMedia Agency Summit, May 07
  Is UGC a technology sale or a consultative sale?
• Direct Marketing to Business, April 07
  Enhancing Customer Relationship Digitally: Online Relationship Marketing Strategies
• Office Depot Success Strategies for Women, March 07
  Enhance Productivity Through the Latest Products and Technology
• BlueHornet User Forum, 2006
  Knowing Your Customer: Advanced Relationship Marketing Strategies