MindComet Diversifies Client Roster in 2008

2008-04-14 00:00:00

MindComet announces significant diversification to its client portfolio in 2008. The opportunity to work with new brands has been fueled by expanding account teams, industry subject matter expertise and high-demand services such as viral & social media strategy and iPhone development.

The company has formed relationships with several new clients in recent months including NCM Fathom, Peachtree Financial, Wente Family Estates, Silver Hill Financial, Bankers Healthcare Group and CompleteTax (CCH.) In addition to new clients, MindComet has also expanded its engagements with current clients such as APM Terminals, Summit Energy and HDI.

“Opportunities are flourishing,” states MindComet President and Chief Executive Officer Paul Lewis. "We have a proven track record for delivering successful digital strategies to our client partners and I continue to see more and more companies shifting their budgets towards online initiatives."

Sales of strategic consulting and strategy development been particularly strong in Q1 due to the ever-shifting digital landscape. MindComet has seen this principle ring true across BtoB and BtoC clients, in addition to applying across various industries.

“In addition to building upon our financial service clientele, we’ve also extended into luxury marketing which has opened doors based on our demonstrable high quality design capabilities,” stated MindComet Senior Vice President of Sales and Strategy Douglas White. “I’m also personally excited to see us explore relationships with more entertainment brands. We have quite a few teams very excited to collaborate on the consumer driven strategy work.”

“Organizations everywhere are giving serious consideration as to how they need to adapt in order to thrive in such an interconnected world,” stated Lewis. “At MindComet we thrive on helping our clients develop strategies that will perform and have staying power in this exciting time.”

Using e-mail to promote conferences and events

2008-04-03 00:00:00

Originally published in BtoB Magazine.

By Judith Nemes

E-mail is one of the most popular ways for b-to-b marketers to publicize conferences or other events they’re hosting or attending. But to make sure customers and prospects learn about relevant events, marketers should gather user profile data on a regular basis and use it to target e-mail messages appropriately, said Tara Lamberson, VP-marketing at MindComet, an Altamonte Springs, Fla.-based interactive agency.

“It’s all about relevancy,” Lamberson said. “The more targeted your e-mails, the better chance you have of attracting [recipients’] interest in your upcoming event.”

Here are some tips she offered to make the most of your event-oriented e-mail campaigns.

1) Make sure the right people get invited to events they’d care about. If you already have established groups of people who come to conferences, e-mail is a great way to retain those attendees and give them information about upcoming seminars or conferences, Lamberson said.

If you’re just beginning to gather subscriber data, use surveys to determine what kinds of events customers and prospects would be interested in. Tapping advanced relationship marketing and behavioral targeting also can provide intuitive recommendations for relevancy, she said.

In addition, marketers are moving away from sending long newsletters listing upcoming events for the month or quarter, Lamberson said. “Marketers assumed the user would scroll through and pick the one that’s relevant for them,” she said. “The trend now is to send a targeted communication that has only two events instead of 10 to a customer who might be more likely to check them out.”

2) Timing matters. Marketers that send messaging out too far in advance run the risk of participants forgetting about the event. But if there’s too short a window, there’s a strong likelihood the e-mail recipient won’t attend, Lamberson said.

If the event is offline and participants need to book travel or seek budgetary approval, Lamberson recommended sending an initial notice between six months and 90 days in advance. For online events, messaging 90 days in advance gives interested recipients enough time to put it on their calendar, she said.

Sending out reminders as the event nears is important, too. Some companies ask people who sign up when and how they’d like to receive reminders—for instance, more e-mails or a text messagemeaning texting via cell phones?.

“If a user can tell you when and how to remind them, they are more likely to attend; and they might even refer colleagues because they’re satisfied with their experience,” she said.

3) Keep event announcements concise. A short e-mail is critical, Lamberson said. The top of the message should contain a brief sentence or two describing the event. Then, use a bullet format to tell e-mail recipients why they should attend, she suggested. Add a link to another site for more detailed information, and always have a call to action in every e-mail so recipients can sign up immediately if they want to, she said.

4) Don’t focus exclusively on the acquisition end of the event. Most marketers focus all their energy—and budget—on drawing people to their company’s events. However, there’s also great value in connecting with attendees via e-mail once the conference is over, Lamberson said. She suggested sending attendees from a recent event an e-mail with a link to an online survey to provide feedback. “It’s a great way to capture quantitative data, get testimonials and find out if this kind of event is still relevant for them going forward,” she said.

Mimeo taps customer evangelists to beat industry averages

2008-03-04 00:00:00

Originally published in DM News.

Whether you run a small or midsize business or have been stranded on a business trip away from your in-house copy center and administrative staff, you've probably used a chain copy center. Anyone among us has probably searched for one to make a deadline in Minneapolis or Miami at some point — I know I have.

Mimeo.com is one company that has taken the bricks-and-mortar model and set out to prove that stationary copy centers are no longer the gold standard of business copy services by offering a one-stop printing shop found exclusively on the Web. Despite being one of the fastest growing companies both on the Web and in the digital printing vertical, Mimeo needed to get the word out. Enter e-mail.

Mimeo's e-mail strategy converted referred leads into paying customers and centered on viral and social components. The e-mail program messaged active customers with a referral campaign to promote Mimeo.com's offerings. By soliciting the help of existing Mimeo.com customers, the campaign was more effective in leveraging viral facets and reaching interested consumers who were more likely to take the recommendation of their friends and social contacts.

The integrated, holiday CRM referral campaign consisted of two main e-mail messaging components. For each referral, existing customers were directed to enter their friends' contact information into the campaign's landing page, which automatically updated Mimeo's CRM database. Existing customers who participated were rewarded with $25 Amazon.com gift cards.

The new customer referrals received notification e-mails from Mimeo informing them of who referred them. Each e-mail call to action, “See why your friend is delighted with Mimeo.com,” directed consumers to the Mimeo campaign landing page to enter their contact information. Participating new consumers were offered $100 in free printing services from Mimeo.

The campaign surpassed Mimeo's expectations. The average open rate of Mimeo's integrated holiday e-mail campaign was 44.46% with a click-through rate of 74.67%, and the referral portion of the campaign garnered an open rate of 54% and a click-through rate of 42.8%. New customer conversion rates were at 8%.

Seeking a solution that would complement its existing virtual printing center business structure, Mimeo turned to e-mail to assist with customer acquisition. Mimeo decided on an e-mail referral program that integrated its CRM system because it wanted to obtain new leads while rewarding their current customers. By creating an e-mail platform that tracked all customer communications while simultaneously updating Mimeo's existing CRM database, Mimeo used its sales life cycle to support its marketing initiative.

This campaign is a great start to Mimeo.com's entry into the e-mail marketing world and once again proves that satisfied customers are still an Internet business' greatest marketing asset.

iMedia Connection Brand Summit Interview

2008-02-13 00:00:00

Originally published in iMedia's Brand Summit Coverage.

MindComet VP Tara Lamberson talks shop and helps us make sense of the headlines that impact interactive marketers.

Tara Lamberson, VP of marketing and strategy at MindComet, lends her expertise as we probe the recent news stories that have shaped interactive marketing.

iMedia: By all accounts, there are some pretty gaudy predictions for growth in online advertising. But how do you see interactive responding to the possibility of a recession?

Lamberson: Since interactive is more accountable, it probably will not be as negatively impacted by an economic downturn. In fact, it may rise due to that accountability, and we've seen some of our larger national consumer clients already make larger commitments for 2008. Some discretionary work may suffer, like developing cool spec micro-sites for clients. But we think that the delta away from traditional may actually increase toward digital due to digital's increased accountability.

iMedia: Every few months, we hear about another small startup trying to break into the search market and take down Google. Do you see a real opening for a new contender in the search field?

Lamberson: We don't. One of the things we can all learn from the Microsoft bid on Yahoo is that there really is no clear No. 2, and there probably won't be for some time. Even the married "MicroHoo" would capture only about 30 percent of the search market. That said, different types of focused search within verticals (like within healthcare, what Expedia is doing and in social media and mashups) are on the rise and will create niche opportunities.

iMedia: Yahoo has been taking a beating lately, but it was once a model for internet success. Do you think Yahoo can return to its former glory, and what do you think the company will need to do to get there?

Lamberson: Yahoo jumped into a number of markets and opportunities without a clear and cohesive business strategy. The company still has some amazing properties and products in its portfolio. But it has not managed to harness them. According to reports, Jerry Yang has been taking a hard look at making these elements sing in concert. But it may be too late. The company has a ton of great technology and a zillion users, so the potential remains.

iMedia: If the Microsoft/Yahoo deal goes through, how do you see it changing interactive?

Lamberson: These are two organizations that have historically employed disparate business strategies, and there definitely could be some problems with integrating the two from an alignment standpoint. Yahoo has had trouble integrating its own purchases of other technology companies, and it is sometimes difficult to see the intended application of some of Microsoft's releases. Given the enormous complexity of this merger, we speculate that any impact, be it favorable or unfavorable, will not be felt anytime soon.

iMedia: What do you make of Google's decision to collaborate with Publicis? Will this lead to the birth of the so-called new agency model?

Lamberson: Google's goal is to reach closer to its advertising clients and support them in more sophisticated applications of technology. The agency's goal is to help position its clients' brands on the cutting edge of technology solutions, while still remaining involved in the creative strategy differentiation. I worry that there could be conflicts of interest within this collaboration because if you think of Google as much as a media channel as a technology, then it's akin to thinking of an ad agency as being in partnership with a TV network.

Better Communication Leads To Higher Retention Rates

2008-02-04 00:00:00

Originally published in MediaPost's Online Media Daily.

by Tara Lamberson, Monday, Feb 4, 2008 7:45 AM ET Rising employment rates have made college recruiting an even more competitive proposition for U.S. companies large and small in the last few years. As a result, many U.S. employers are exploring new approaches to recruit and retain top talent.

From large Web-managed recruiting services such as Monster or CareerBuilder to consulting firms that specialize in "recruitment process outsourcing" (RPO), many companies are turning to third-party solutions to control cost impacts and lost productivity associated with recruiting and retaining qualified applicants.

Companies that have embraced new Web strategies to optimize recruitment communications have found success. According to a recent study conducted by KPMG, just by improving their corporate recruiting Web sites, in 2007 British companies Unilever, the BBC, and the Royal Mail improved their recruitment while reducing their use of recruitment agencies by up to 80%.

Can companies that embrace Web 2.0 technologies improve recruiting efforts? Over the last year, my company has worked with a large global food services corporation to pilot a "Managed Email Communications" program to strengthen the company's effort to attract, recruit, and retain its fall college class. The goal of the program was to use closely tailored email messaging and viral marketing to increase awareness of company branding and generate interest in the company's college recruitment program. Each email communication was formatted so that recruits were specifically targeted with relevant content, engaging and informing identified students about the company at each stage of the recruitment process.

The campaign consisted of four messages in a series. More than half of the candidates opened the first message, with more than 20% clicking through to the company's Web site to learn more. The strong calls to action for the first message led to the higher click-through Rates (CTR), indicating that the email campaign clearly connected with its audience. With prompts in the first message to 'Learn More' and 'Contact Us' as well as links to the company's press room, investor relations, U.S. business and international Web sites, students were urged to learn about the company and prepare for interviews.

To extend the reach of the pilot campaign, a viral component was added--empowering candidates to "forward to a friend" information about careers with the food services company and available job opportunities. The viral component extended campaign outreach to candidates who otherwise may not have learned about the company, and expanded the company's recruitment database. The viral portion of the recruitment campaign led to a strong pool of additional candidates as each friend contacted through the viral campaign was invited to learn more about the company from either candidates selected by the food services giant or self-selected candidates with a clear affinity for the company.

The email recruitment program decreased attrition rates between those interested in the college program, those accepted, and those who arrived. The continued email communication generated excitement through the fall 2007 recruiting season. Progressive communication methodologies bring recruits closer to their employers and ensure return on investment. The food service giant experienced decreased attrition rates, reflecting the fact that new recruits felt connected to the organization more quickly, which experts know translates into stronger employee-retention rates. Overall, the company found that the email program increased internal recruiters' productivity and efficiency.

By taking advantage of the company's strong corporate presence and powerful brand recognition, the email communication program carried the right messages at the right time to future hires. The email program continues to assist the company in refining the execution of its recruiting process from analysis to understanding of our core audience, and to tracking trends. Each aspect of the email campaign affords the company new opportunities to tailor its messaging and future communications with recruits while using the viral component to build and expand its future recruitment initiatives.

With performance-based metrics now the norm in other areas of Web-based advertising, applying these accountability technologies to recruiting and retention makes sense. Using email recruiting and retention programs, companies may track performance and tie costs directly to results. As this piece illustrates, in addition to improving the quality of recruits and increasing retention rates, email can produce measurable results.

Thinking About Jumping Ship - MindComet's Take on Talent

2008-01-29 00:00:00

Thinking About Jumping Ship?
by Tara Lamberson

Originally published on TalentZoo.

Anyone on the hiring end knows that our industry is currently experiencing a worsening talent drought. Some of you may be looking around – in fact, I’d bank on it since you are reading this on the Talent Zoo website. It may be a good time to reevaluate your current position. Through staying close to our team here at MindComet I am able to share some of their insight into key points you should consider. Read these and think hard about how they may apply to you.

Who do I work for?

Interactive marketing is about building client relationships using marketing, communications, and cutting edge technology to support the building process. In other words, your company is worth little without its team members. You should start your relationship building practice within, and with your employees first. In the interactive space, where money isn’t everything, fun, nurturing, and exciting opportunities rule the day. Team members need leaders that listen, qualified teammates who know how to collaborate, the ability to enjoy life outside work, and room to move horizontally or vertically depending on preferences for knowledge expansion across mediums or increased corporate responsibilities.

Where am I working?

Employees are tired of Chicago winters, the cost of living in New York or San Francisco, and the traffic in Los Angeles or Seattle; they may be thinking about a change of venue. Whether they are looking for a lifestyle change, the ability to buy a house, or take mass transit to work, there are many alternatives. For those who want to make their mark, there are plenty of opportunities in smaller venues to play a larger role (and maybe even have a life) in nascent interactive markets.

Moving to a smaller market no longer means sacrificing working with the best and brightest. At our company, we have some of the most geographically diverse and talented team members of any interactive agency nationwide. Our team includes members who started their careers in LA, Denver, Miami, Chicago, and New York who left the environmental stress of larger markets for the higher quality of life that Central Florida offers. The pull of less stress is a major one that you need to consider.

What am I doing?

Interactive agencies should provide their employees a unique mix between an interactive marketing and consulting, and the opportunity to create and advance new technologies. Large market interactive agencies partner with industry leaders around the country to provide clients with the highest level of collaborative return. While it is very important to give team members access to blue chip and bleeding edge work experience, operations and overhead costs associated with larger markets often drive other metrics which negatively affect team building.

Companies with smaller market headquarters can keep production costs low enough to give them an edge over the larger agencies in key geographical areas while still having a presence for accounts in those larger markets. So, it is vital that you get to interact with the clients and learn consultatively – otherwise, why would you stay where you are?

Who am I working with?

Interactive agency team members work very closely with one another often under time constraints and other external pressures. Therefore, employers must take hiring for these teams very seriously. New interactive candidates should be given the opportunity to participate in behavioral interviews and undergo situational response assessment prior to being invited on board.

We hold recruiting socials that allow candidates an opportunity to mingle with executives and future team members. Social events also provide an opportunity for candidates to brainstorm and present to the team. Candidates are given unique homework assignments so they can show us their skills in a real life interactive agency scenario. This process allows both the candidate and the company to assess if the fit is right. Your interview process should not start and end across a desk.

Am I having any fun?

Every company tells recruits that they are committed to a positive work environment, but not all companies take nurturing a positive work environment, and fun, seriously. Due to the nature of the interactive vertical, your company’s reputation for being “not fun” may already precede your recruiting attempts. The best companies in our space have team members who truly love their jobs and the culture THEY create. But, your employer should work at nurturing it.

If the extent of your firm’s team-building is a monthly happy hour, maybe you should be thinking about sending out your resume. With interactive employment in a seller’s market, what are you waiting for?

MindComet's Take on How to Hang on to Digital Talent

2007-12-18 00:00:00

What's Going on in Their Heads as They Decide Whether to Stick With You
By Tara Lamberson

Originally published in AdAge (subscription required).

Anyone on the hiring end knows that digital agencies are suffering from a worsening talent drought. You can probably bank on the fact that some of your sharpest talent has one foot out the door. For that reason, you've got to be sure you're tuned in to what your employees are thinking, what they want and what might be driving their dissatisfaction.

I've tried to stay close to our team here, and based on their feedback, here's some insight into the questions your employees may be asking themselves and the issues that matter most to them. Consider how the following might apply to you and your team:

For whom do I work?
Interactive marketing is about building client relationships, using marketing, communications and cutting-edge technology to support the building process. In other words, your company is worth little without its team members. You should start your relationship-building practice with your employees first. In the interactive space, where money isn't everything, fun, nurturing and exciting opportunities rule the day. Team members need leaders who listen; qualified teammates who know how to collaborate; the ability to enjoy life outside work; and room to move horizontally or vertically depending on their preferences for either knowledge expansion across media or increased corporate responsibilities.

Where am I working?
Employees are tired of winters in Chicago, the cost of living in New York or San Francisco and the traffic in Los Angeles or Seattle; they may be thinking about a change of venue. They also may be looking for a lifestyle change, the ability to buy a house or the option of taking mass transit to work. Those who want to make their marks may be looking for opportunities to play larger roles in smaller venues (and maybe even have a life) in nascent interactive markets.

And for many professionals in the interactive space, moving to a smaller market no longer means sacrificing working with the best and brightest. If you're trying to keep your people in these larger markets, know that the pull of less stress is a major one you need to consider.

What am I doing?
Interactive agencies should provide their employees with a unique mix of interactive marketing and consulting, as well as the opportunity to create and advance new technologies. Large-market interactive agencies partner with industry leaders around the country to provide clients with the highest level of collaborative return. While it is very important to give team members access to blue-chip and bleeding-edge work experience, the operations and overhead costs associated with larger markets often drive other metrics that negatively affect team building.

Companies with smaller-market headquarters can keep production costs low enough to give them an edge over the larger agencies in key geographic areas while still having a presence for accounts in those larger markets. So it's vital that the people you employ in these larger markets get to interact with your clients and learn consultatively -- otherwise, why would they stay?

With whom am I working?
Interactive-agency team members work very closely with one another, often under time constraints and other external pressures. Therefore, employers must take hiring for these teams very seriously. Candidates should participate in behavioral interviews and undergo situational-response assessment before to being invited onboard. For example, we hold recruiting socials that enable candidates an opportunity to mingle with MindComet executives and future team members. Social events also provide an opportunity for candidates to brainstorm and present to the team. Our candidates are given unique homework assignments so they can show us their skills in real-life, interactive-agency scenarios. This process allows both the candidate and the company to assess the fit. The interview doesn't start and end across a desk.

Am I having any fun?
Every company tells recruits it is committed to a positive work environment, but not all companies take nurturing a positive work environment -- and fun -- seriously. Because of the nature of the interactive vertical, your company's reputation for being "not fun" may already precede your recruiting attempts.

The best companies in our space have team members who truly love their jobs and the culture they create. But you have to work at nurturing it. We hold annual companywide retreats, for example. In the past two years, our retreats have been held in the Bahamas and at Club Med.

If the extent of your firm's team building is a monthly happy hour, some of your people are probably sending their resumes to me now as you're reading this. You can stop that, of course. But you've got to be tuned in to what your employees want. Otherwise, they'll walk.

MindComet Takes Note at PMI Conference

2007-10-15 00:00:00

Bringing new knowledge and efficiency to MindComet’s workflow

Orlando, FL – October 15, 2007 – Today MindComet (www.mindcomet.com) Director of Project Management Jennifer Carey joined a select group of project management professionals attending the 2007 Project Management Institute’s (PMI) Global Congress in Atlanta, Georgia. PMI global congresses are the premier events of choice for professional development and education, networking, information sharing and recognition for project management practitioners worldwide. They enable professionals in all industries to come together and exchange ideas while earning Professional Development Units (PDUs).

“Anyone in project management knows that PMI accreditation is vital toward understanding how best to move complex tasks forward. But, this is more true in the interactive space than in any other today because of the pace of change in development,” said Carey. “This is all about bringing best practices to our clients’ increasingly complex projects, of course.”

MindComet’s leadership recognizes the importance of attending PMI events. “I think it’s indicative of where we stand as a company now,” said Paul Lewis, MindComet President, and CEO. “PMI accreditation is no less vital to project managers as CLE is for lawyers or CMEs for doctors. Today’s project management is so far beyond the old school way of thinking ‘how do we work faster – and we’re pleased to have Jennifer leading this initiative for our company.”

About PMI
With nearly 250,000 members in more than 160 countries, Project Management Institute (PMI®) is the leading membership association for the project management profession. PMI is actively engaged in leading the profession by setting professional standards, conducting research and providing access to a wealth of information and resources. PMI also promotes career and professional development and offers certification, networking and community involvement opportunities. For more than 38 years, PMI has advanced the careers of practitioners who have made project management indispensable in achieving business results. Please visit www.pmi.org for more information.

MindComet Participates in First-Ever Orlando Barcamp

2007-09-27 00:00:00

Tech Guru’s Event among the Most Exclusive for Web Developers

Orlando, FL – September 27, 2007 – Today MindComet (www.mindcomet.com) team members took part in the first ever Barcamp event held in Orlando. The invitation-only event founded in 2002 by technology guru Tim O’Reilly has evolved into a nationwide semi-annual assembly of tech professionals from all walks of life. At BarCamp Orlando, attending MindComet team members discussed the latest in JAVA, .net, Ruby, Linux and PHP with technology thought leaders.

Jeremy Hilton, Director of Information Systems at MindComet expressed his excitement around the team’s Barcamp attendance, “I’m stoked. Not only is Barcamp an environment that is conducive to learning, it’s definitely a great place to network and recruit future MindComet team members.”

Bridging the gaps between and among all different tech users, Barcamp events make it a point to foster sharing and learning in an atmosphere of camaraderie. Since its inception, there have been over 100 Barcamp events held in various cities across the US. As the Barcamp tradition becomes more popular in Orlando, MindComet team members look forward to growing with the event and taking on more of a leadership role.

Click here to read more on Barcamp Orlando.

MindComet Announces the Opening of New Headquarters

2007-07-03 00:00:00

A growing staff has caused MindComet to outgrow its third office in seven years. The company will be hosting a christening party to announce the grand opening of its new headquarters later this summer. Located just 10 minutes from downtown Orlando, MindComet’s substantial growth pattern over the past few years has driven the construction of its own building to be an absolute necessity.

Equipped with enough space for the company to grow by as much as 150%, the building will be outfitted with biometric security, interactive whiteboards and flat screen TVs displaying MindComet’s portfolio and current projects' status. The new space features a state of the art, diesel generator backed server room and with more than double the meeting space MindComet looks forward to developing even stronger relationships with clients with more frequent and productive on site client meetings.

While company growth originally inspired the idea of constructing a privately owned building, its also expected to encourage higher levels of creativity and innovation. “I’m really excited to see how the environment will affect our thought processes and inventiveness. It’s going to be classic MindComet inside with fun, energizing colors and nice new workstations. We’ll also have plenty space which I’m hoping will be conducive to some pretty good brainstorm sessions,“ stated MindComet CEO, Paul Lewis.

“It’s unbelievable when you factor in the history of MindComet. I look back to when I started here five years ago and all our employees fit comfortably in a small office suite- now we have our own building, “ said Lewis.

MindComet’s new headquarters was designed and constructed by Scott Associates Architects who are equally known for creativity in architecture and interior design. To see details on the launch party please visit www.mindcomet.com/ocho.

Cure Cancer by Singing?

2007-06-22 00:00:00

MindComet and PayPerPost, two local central Florida businesses may be onto a correlation between singing in front of people and curing cancer; or at least they hope so. The team will be co-hosting the first annual Karaoke4Cancer event to benefit the American Cancer Society. The evening will begin at 6 p.m. on Thursday, June 28th at local hotspot, Latitudes in downtown Orlando and will be open to the public. All proceeds going directly to the foundation that has raised over $100 million for continued research, support for survivors and their families and nationwide education on prevention.

MindComet’s pursuit to become more proactive about the cause and desire to offer a hand was spurred by the loss of a co-worker to colon cancer in 2006. This tragedy prompted the idea to celebrate life and survivorship while also raising funds to put toward further research, thus prompting a partnership with American Cancer Society.

Cause marketing efforts have quietly slipped into the online space with campaigns run by the American Heart Association to the Toys ‘R’ Us Holiday Toy drive to VH1’s Save the Music Campaign. Both MindComet and PayPerPost have added one to the list leveraging use of technology to help generate more awareness around the event. Online components include an online donation option, video blog posts, an integrated online invitation and numerous online channels of promotion.

Both companies take pride in regularly contributing to various community causes including Habitat for Humanity, Sadie Holmes Help Service and supporting a team to run in the IOA Corporate 5k. “I’m glad to see this event taking place, it’s been something we’ve wanted to do for a long time now. We hope our partnership with American Cancer Society will be something we can continue to nurture over the years and develop as something we’re able to contribute to regularly,” stated MindComet CEO Paul Lewis.

More about Karaoke4Cancer and how to donate to the cause can be found at www.karaoke4cancer.com.

MindComet VP Invited to Speak at DMA Conference on Direct Marketing to Business

2007-04-15 00:00:00

Tara Lamberson, MindComet’s VP of Marketing and Solutions, has been elected to participate in the Direct Marketing to Business (DMB) Conference hosted by the Direct Marketing Association. Lamberson will present on how to enhance customer relationships digitally- through leveraging relationship marketing, data collection and relationship profiles. Other attending companies include Xerox, SIGMA Marketing Group, IBM, GM, and Cisco Systems.

The Direct Marketing Association is the leading global trade association setting and advocating responsible industry standards. The DMB Conference was created for marketers across all industries to share ideas and gain knowledge on leveraging tools such as databases, brand management, media planning and many more to supplement their direct and interactive marketing strategies.

Since its inception MindComet has punctuated the importance of creating ongoing and lasting relationships. Advocating relationship marketing to the BtoB world Lamberson points out some of its benefits. “Most don’t realize that focusing on developing a true long term partnership with your client instead of the one-time transaction will help both increase new customers through referral channels as well as reduce costly customer attrition.”

The presentation will also highlight data collection and utilization as well as managed email communication as ideal tools to assist in relationship building. MindComet currently serves many of their clients with invaluable blog and podcast strategies allowing for more open and candid communication lines with customers. Another facet of the presentation is not to jump in too deep, committing to too many avenues of communication from the start. “We like to remind that these forms of communication shouldn’t be forced and you can gain a lot from focusing on even just one channel,” cited Lamberson.

The DMB Conference will take place April 16th to the 18th at The Rosen Center in Orlando, Florida. Lamberson’s speaking engagement will take place on Wednesday the 18th at 8:30 am.

MindComet's Marketing Podcast Subscription Rates Reach All Time High

2007-04-08 00:00:00

MindComet’s marketing podcast series, Internet Marketing Voodoo, was recently served to the highest number of subscribers to date, since its inception in January 2006. Over the past four months, the 100% increase in podcast listeners reinforces the necessity for tools like Internet Marketing Voodoo within the marketing/advertising industry.

Currently ranked in the top 3 on iTunes for marketing podcasts, the series caters to both marketing industry leaders and business professionals seeking up to date information on the latest trends and patterns in online marketing. Internet Marketing Voodoo features host and MindComet CEO, Paul Lewis as he interviews marketing directors, interactive gurus and brand managers regarding the ever-changing medium. Internet Marketing Voodoo has been fortunate to host guests such as Avinash Kaushik of Intuit, Mike Chapman from eMarketer, Gal Trifon of Eyeblaster and Brent Hill of FeedBurner.

“We were thrilled when we saw the figures for the recent subscription rates,” stated MindComet’s VP of Marketing, Tara Lamberson. “It’s indicative that we are providing the level of value we have been striving to achieve over the last year. We plan to surprass this current trend by introducing a new format for the show this spring.”

In addition to providing clients with solutions that go above and beyond expectations, MindComet is in continual pursuit of sharing knowledge and educating professionals of the benefits and inner-workings of interactive marketing and the global shift away from traditional marketing and advertising. MindComet also offers a corporate podcasting service to clients searching for a new and relatively untapped channel to communicate with their audiences.

Internet Marketing Voodoo can be subscribed to through either iTunes or RSS reader for updates to be automatically downloaded. New episodes can also be found at www.internetmarketingvoodoo.com.

MindComet Amongst Top 100 BtoB Agencies for 2007

2007-04-05 00:00:00

MindComet announced today recognition for their selection as one of BtoB's Top Agencies for 2007. The Top Agencies 2007 report, published by BtoB Magazine, a leading publication dedicated to business-to-business marketing, selects the leading small, midsize, large and interactive agencies based on criteria including revenue growth, b-to-b client additions, office expansions and service offerings.

"We are honored to be recognized by BtoB Magazine as a top interactive agency," said Paul Lewis, president and CEO of MindComet. "Last year positioned us for growth, allowing MindComet to move into 2007 with an expanded senior management team and new service offerings tailored for our clients. Our commitment to understanding our client's business and integrating interactive strategies that will improve their return is our top priority."

Nearly 50 percent of the interactive agency's partnerships developed from the business-to-business sector in 2006, servicing industries from healthcare and manufacturing to professional services and telecommunications. The agency designed and developed custom solutions for each partner including managed email communications, online applications, business blogs and media strategies to improve operational efficiencies, lead generation and conversions.

"Companies that have relied on traditional marketing in the past are recognizing the value of integrating interactive within their operations," said Tara Lamberson, vice president of marketing for MindComet. "This shift online is opening opportunities to develop solutions that build customer relationships and create an engaging user experience. Online video, podcasts, corporate blogs and Internet applications are in high demand from b-to-b marketers across the board."

The interactive agency continues its rapid growth into 2007 with MindComet making a series of announcements regarding national expansions and movement into a state-of-the-art headquarters in Orlando, Florida at the close of Q2.

For more information on business-to-business interactive marketing solutions contact a MindComet representative.

MindComet VP Visits Korea to Create Awareness Around Business Blogs

2007-03-09 00:00:00

Ross Yaeger, MindComet’s VP of Operations, was selected to speak at the UFI Seminar in Seoul, Korea in early March. UFI is a global association of the exhibition industry holding. The discussion, presented to over 200 attendees, will hinge around how businesses can benefit from and utilize blogs as a communication tool for exhibition purposes.

UFI, the association of the world’s leading trade show organizers, fairground owners and exhibition industry executives chose Yaeger to share the strategies and value of business blogging to attendees at the UFI Open Summer Seminar 2007.

“Blogs can be a powerful tool in establishing and maintaining an image of leadership and people should recognize them not only as a channel of communication about an event but also creating records of what goes on there,” stated Yaeger. “With the costs that go into hosting seminars and conferences, leveraging different forms of social communication can also help to negate some of those costs by creating an ongoing engagement with a lot of cost efficiencies.”

MindComet currently hosts 12 business blogs and has provided blog strategies to numerous clients to help create and encourage customer relationships and interaction through a unique conversation format. It has been a priority of MindComet’s to help educate the industry on the importance and relevance of blogging in both a BtoB and BtoC format.

MindComet was also in attendance at the UFI Open Summer Seminar in Helsinki, Finland in June 2006 where SVP of Sales and Marketing, Paul Lewis was invited to speak on how attract the digital generation to tradeshows. “I’m so proud MindComet continues to be invited to the UFI seminars. We’re looking forward to hopefully attending again next year,” stated Lewis.

MindComet Celebrates 5th National Expansion in Austin, Texas

2007-02-13 00:00:00

MindComet, a national, full-service interactive agency, announced today the official opening of MindComet Austin, the agency's fifth national expansion that will service Southwest operations, clients and business development throughout Texas and the Southwest territory. Located in the heart of downtown Austin in a thriving interactive community, MindComet Austin connects the team with client partners including Time Warner Cable, Daucourt Martin Imports and Hoover's and strengthens national and international expansion efforts.

Clients, partners and local agencies throughout Central Texas gathered to celebrate the launch on Thursday, February 8th, for margaritas, appetizers and music atop the roof at Iron Cactus on 6th Street in Austin. Themed "MindComet Loves Texas", the night of networking hosted by Snowflake Rosen, general manager of southwest operations for MindComet, presented a warm welcome and made it known that MindComet will be a strong interactive presence throughout the Southwest for years to come.

"We are one of the few innovative, interactive agencies with a national presence in Austin," said Rosen. "The thriving interactive communities in Central Texas have opened opportunities for MindComet to expand and bring full service solutions to our clients throughout the Southwest."

In late 2006, Rosen left the agency's Orlando headquarters, where she led Southeast client accounts for over five years, to develop and strengthen MindComet's presence in the Southwest territory. Since, Rosen has engaged over six new client partners in the area and continues servicing Fortune 500 companies with headquarters in the Southwest region.

The launch of MindComet Austin follows the agency's trend of record-breaking growth in 2006 with 80% revenue increases, ground-breaking on their new corporate headquarters and an expanding senior management team.

Contact the Austin Interactive Agency.

View photos from "MindComet Loves Austin."

MindComet Expands Its Online Brand Management Service

2006-12-06 00:00:00

Enhanced Offering Provides Detailed Consumer Generated Media Analysis and Development of Online Communications Strategies for Effective Reputation Management

MindComet Corporation, a full service interactive agency, today unveiled its enhanced Online Brand Management service offering, a comprehensive solution complete with consumer generated media monitoring, detailed reporting and analysis and—most importantly—concrete, data-backed development of online communications and public relations strategies.

“With the control of information now firmly in consumer’s hands and CGM outlets multiplying by the hundreds every day, effective brand management is more important—yet more time consuming and costly—than ever,” said Paul Lewis, president and CEO of MindComet. “Our customers require robust measurement capabilities and comprehensive, actionable solutions that help them proactively take back control of their brands.”

MindComet’s Online Brand Management solution gathers consumer generated media (CGM) and industry generated media (IGM) data using criteria customized for each company, its brands and its competitors. Online video sites, podcasts, blogs, forums, communities and review Web sites are a few select channels that will be monitored for both CGM and IGM.

The result: MindComet can effectively monitor a brand’s reputation, assess the competitive landscape, report trends and help its client partners develop action plans to promote and position their brands in ways that differentiate them from the competition.

“What’s really unique about MindComet’s offering is that it goes beyond metric measurement—it’s a turnkey management solution,” said Lewis. “We use the data to develop an online communications strategy that meets our client partners’ objectives. Most importantly, our team can execute the strategies we outline, so we’re truly a one-stop shop for everything from brand monitoring to executing action plans that deliver ROI, and that provides real value.”

MindComet’s Online Brand Management solution is fully customizable and can be designed to meet a broad range of objectives—from increasing the amount of online discussions about your brand, combating negative online coverage, turning active consumers into brand loyalists and more. The service can be used to monitor a specific campaign or at the enterprise level to manage a portfolio of brands.

With recent media reports illustrating increased consumer scrutiny of leading brands, it is more critical then ever before for companies to effectively measure their online business reputation.

Internet Marketing Voodoo Welcomes New Host; Subscriptions Soar for Top Rated Business Podcast

2006-10-17 00:00:00

MindComet Corporation, a full service interactive agency, today announced President and CEO Paul Lewis to take over the hosting reigns of their popular business podcasting series Internet Marketing Voodoo (IMV). Lewis is replacing Ted Murphy, former president/CEO and IMV voice since January 2006. Lewis' first podcast "Enterprise Blogging" featuring corporate blogging software company iUpload CEO Robin Hopper launched today.

Murphy wrapped up his hosting gig on a high note, after producing over 30 episodes for the series, with his farewell show on Monday, October 2nd featuring Mark Naples, managing partner of WIT Strategy. The two thought leaders discussed user generated content, a movement Murphy incorporated into MindComet's sister company, PayPerPost. Murphy will continue his presence in business podcasting by hosting a PayPerPost related spin-off series launching this November.

Highlights under Murphy's direction included episodes surrounding best practices and strategies on:
    • Email Marketing with Jeanniey Mullen and Paul Beck, co-founders of the Email Experience Council;
    • Mobile Marketing with Jamie Wells, managing partner of TCS Mobile;
    • Integrated Promotions with Lisa Jenkins, electronic marketing manager for the House of Blues;
    • Web Analytics with Avinash Kaushik, senior manager of web research and analytics for Intuit;
    • RSS with J.B. Holston, president and CEO of NewsGator;
    • Customer Relationship Management with Ginger Conlon, editor-in-chief at 1to1Media and in a later     interview with Art Hall, vice president of customer care operations at NetBank.

"I was fortunate to interview widely respected names in Internet marketing and a diverse group of authorities on emerging digital communication channels, " said Murphy. "Paul shares that same excitement and passion as a technologist himself and the caliber of guests he has lined up will continue to provide that strategic insight valuable to our audience. I'm certainly looking forward to listening in and following the growth of the show."

In addition to Lewis' first episode on enterprise blogging, upcoming highlighted podcasts will feature one-on-one interviews with Anastasia Goodstein, publisher of Ypulse.com and author of Totally Wired, a book about teens and technology to be published by St. Martin's Press in March of 2007; and Robin Kent, CEO of SpiralFrog, an online music destination offering ad-supported legal downloads of audio and video content debuting in December of this year.

"Ted put Internet Marketing Voodoo on the map in the business podcasting industry with its candid show format, quality and world-renowned guests," said Lewis. "Taking over from here, I'm excited to continue the level of excellence that was established and cover the emerging trends, digital channels and evolving advertising strategies that our listeners must keep attune with. We want the show to be a knowledge repository of Internet marketing strategies for anyone in the industry, both business-to-business and business-to-consumer."

Paul Lewis has presented across the world providing insight on Generation Y, enterprise blogging, e-marketing and behavioral targeting. In addition to his new role as president/CEO and host of IMV, Lewis is currently authoring the soon to be released "Y: Outside the Polls and Inside the Minds of Millennials", a research initiative and publication into the marketing strategies for reaching the highly segmented and desirable Generation Y.

For more information:
• Subscribe to the Internet Marketing Voodoo podcast in iTunes.

• Subscribe via RSS.

MindComet Team Storms Club Med on "I Create" Company Retreat

2006-10-12 00:00:00

The MindComet Headquarters will be closed on Friday, October 13, 2006 as the Orlando based team takes on their annual retreat embracing this year's theme "I Create." The full service interactive agency will spend the weekend at Club Med in Sandpiper Key developing strategic growth initiatives for the transition into 2007. Core focuses include the agency's online media buying, mobile marketing and search engine marketing solution offerings among their extensive line of interactive services.

"This is a time for each team member to create. Create vision, create change and create innovation," said MindComet President and CEO Paul Lewis. "We want to create the opportunities that continue to drive the growth of the company and the passion for business creativity. We are challenging ourselves to think bigger."

For immediate assistance contact Kathleen Demaray, Orlando Office Manager, at 773.875.1845.

SPEED, MindComet Hit Full Throttle at WebAwards

2006-10-11 00:00:00

SPEEDtv.com, the Web site attracting fuel-injected racing fanatics from across the world, was named "Outstanding Web Site" by the Web Marketing Association's 2006 WebAwards. Full service interactive agency MindComet developed and maintains the award-winning Web site for long-term client partner SPEED, one of the fastest growing sports cable networks in the country.

"We are thrilled that SPEEDtv.com has won a WebAward as an ‘Outstanding Web Site'," said Mark Mitchell, director of SPEEDtv.com. "Together with our development partner MindComet, our goal has always been to provide the audience with a comprehensive mix of high-quality content in a package that utilizes the latest technology while remaining easy to use and pleasing to the eye. We are honored to be recognized by our peers for those efforts. We will continue to set the bar high and provide maximum value for both our visitors and the advertisers and sponsors who support our site.”

In a fierce, competitive undertaking, SPEEDtv.com reigned at the top of the judges' scorecards, ranking above both category and overall entry averages for each of the seven criteria and scoring 68 of a possible 70 points. The site took perfect scores in design, innovation and content and surpassed competitors in technology, interactivity, copywriting and ease of use.

"We gave them a reason to extend their involvement online by focusing on interaction and really developed a functional, user-friendly, engaging site," said Scott Allen, vice president of experience at MindComet. "Every step in our creative process ties in preparations to integrate user generated content to build a true racing community."

SPEEDtv.com continues to be an industry trendsetter in 2006, adding or enhancing several of the site's main attractions including a free video player featuring SPEED programming highlights and news clips, interactive chats with race drivers and SPEED announcers, content partnerships with FOXSports, RACER Magazine, MXi Magazine, RaceFan.com and others, communities including SPEEDtv.com's message boards, SPEED Insider and podcasts including Wind Tunnel with Dave Despain and The SPEED Report.

“This serves as a reminder that we are on the right track…but we know we have to work hard to keep up with all of the emerging trends and technologies,” said Joe Tripp, SPEEDtv.com senior editor. “As an extension of the network, SPEEDtv.com serves as the 'mother ship' for many of these platforms, particularly SPEED on-demand, SPEED on-board pass, on-demand video, podcasts and mobile. Our goal is simple -- to make SPEEDtv.com the number one motor sports and auto enthusiast destination on the Web, available WHENEVER and WHEREVER our users want it.”

In addition to the enhanced features of SPEEDtv.com, MindComet furthered the network's Web presence by developing and launching over a dozen mini-sites for additional SPEED brands and programs and encouraging fan interactivity through MySpace profiles for popular programs including PINKS and Unique Whips. The widespread, significant Web presence through online channels and social networks continues to drive traffic to SPEEDtv.com and influence tune-ins for their network's hit programming.

To view the award-winning Web site visit: http://www.speedtv.com

MindComet Corporation Announces New President and Service Offerings in Support of 2007 Growth Strategy

2006-09-25 00:00:00

MindComet Corporation, a Full Service Interactive Agency, today announced a sizeable reorganization, including naming Paul Lewis as President/CEO. Lewis, who served as MindComet’s SVP of Sales and Marketing for the past five years, has had an instrumental role in shaping the company’s growth and service offerings.

Ted Murphy, former President/CEO, will maintain his position as Chairman of the Board and continue to provide vision, direction and inspiration to MindComet. Murphy will now preside as President/CEO of PayPerPost, a spinoff of MindComet launched in June. “I have been in the process of shifting greater responsibility to the MindComet management team over the last year in preparation for this event,” Murphy states. “I am fortunate enough to have cultivated an outstanding management team. I am confident that our team will continue MindComet's long history of growth, innovation and dedication to our client partners."

MindComet has engaged over 20 new client partners in 2006 and has seen sustainable revenue growth upwards of 80% year over year under the direction of Lewis. "Paul and I have worked closely together to build this company from the ground up. He has been a critical component in our success and shares my passion for everything interactive," said Murphy. "He is an experienced leader, a technology guru and an inspiration to the team. My money is on continued growth." Murphy will maintain his majority equity position in MindComet.

Each year MindComet embraces a new theme to serve as the organizational guide light for team members. Lewis has decided this year's theme will be "I Create". “We have built our business on creativity and change; we love the fast paced online world, and enjoy developing something from nothing," Lewis commented. "We want to create relationships. We want to create technology. We want to create results. But most importantly we want to create the continued passion in our organization that drives all of these things."

In addition to the promotion of Lewis, several other MindComet veterans will receive promotions as part of the reorganization. Promotions include: Doug White, SVP of Sales; Scott Allen, VP of Experience; Ross Yaeger, VP of Operations and Tara Lamberson, VP of Marketing & Strategy. "I am delighted to have the opportunity to work more directly with these talented executives," commented Lewis. " This is the management team that will propel the agency forward in 2007 and beyond."

MindComet will continue along its path of strong and consistent growth by focusing on adding and expanding service offerings and disciplines including: search engine marketing, online media buying, mobile marketing, HR communications strategies and online brand monitoring. Under MindComet's expanded senior management team, the company is well positioned to increase its notoriety as a full service interactive marketing powerhouse.

To facilitate their rapid growth, MindComet will continue to seek out top talent within the industry, open additional regional offices and explore long-term relationships with client partners. MindComet broke ground on a brand new $4.1 million dollar facility in August. The facility expects to open doors in early Q2 to accommodate MindComet's expanding team.

MindComet Hires Senior Account Executive

2006-05-18 00:00:00

Answering sales growth rates peaking in excess of 100 percent and the expansion into global territories, MindComet announces the hiring of Bruce Neslaw as a senior account manager. Neslaw joins MindComet at their Orlando headquarters from Teramedia, specializing in direct and interactive marketing with emphasis on email marketing, integrated campaigns, search engine marketing and customer database management.

"MindComet is honored to bring on an industry visionary with the caliber that Bruce Neslaw holds," said MindComet President and CEO Ted Murphy. "At a time when Internet marketing budgets are reaching new heights, having Bruce's knowledge and experience opens many opportunities to meet our client's demands." Neslaw's passion extends to client needs analysis and developing custom integrated solutions. "He is one of the best in Internet marketing consulting, and we're excited to see the changes that lie ahead," said Murphy.

Neslaw's focus will continue to center on the core of interactive marketing—establishing relationships with consumers and personalizing marketing messages. Integrated solutions will incorporate MindComet's new media vehicle services including blogging, podcasting, viral marketing and social networks.

Prior to joining the MindComet team, Neslaw was the vice president of sales at Teramedia, consulted for affiliates of DIRECTV and BellSouth and held the position as regional account manager for InterActiveCorp representing properties including Citysearch, Ticketmaster and Match.com. Neslaw is a graduate of the University of Connecticut and is married with two children.

MindComet Reports Record Sales in Q1, Sees Explosion of Spending on Online Advertising and Interactive Services

2006-04-04 00:00:00

MindComet, The Relationship Agency, announced record sales growth of nearly 100 percent over Q1 of the previous year. The increase has been fueled by the acquisition of new clients as well as increased spending by current client partners. MindComet has already booked sales throughout 2006 equivalent to the revenue generated in all of 2005.

The company has formed relationships with several new clients in recent months including GMC, White Castle, USA Mobility, TNT and Armstrong. In addition to new clients, MindComet has also expanded its engagements with current clients such as StudentCity.com, FOX, Speed Channel, Tyco Healthcare and Living Independently.

“Business is booming,” states MindComet President and Chief Executive Officer Ted Murphy. "Demand for interactive services wasn't this strong in the dotcom era. We have had to double the size of our interactive strategy team twice in the past 12 months to keep up with the market for our services. Companies are realizing the value Internet marketing can provide when coupled with a strong strategy."

Sales of strategic consulting and managed services have been particularly strong in Q1. "The interest in our Managed Email Communications ('MEC') service has been phenomenal," said Murphy. MEC now accounts for nearly 15 percent of MindComet's revenue, up from 8 percent in 2005. Quarterly sales of other managed services including eWareness, Media Management and SEO are up over 50 percent.

“The need for an effective Internet strategy is stronger than ever,” stated MindComet Senior Vice President of Sales and Marketing Paul Lewis. “Marketing managers have come to realize just how important the Internet is and the unique opportunity it provides. If our double- to triple-digit growth every quarter for the past seven years is any indicator of the market space’s future, I believe spending on online advertising and interactive services will continue to trend upward at a significant rate.”

Internet Marketing Voodoo Podcast Remains Atop iTunes

2006-03-13 00:00:00

Four weeks after rising to the number one spot, Internet Marketing Voodoo still tops the iTunes’ chart for Internet marketing podcasts. Traffic to the site and downloads of the podcasts have surged as marketers have shared the site with their colleagues all over the world.

"We are seeing incredible traffic," commented podcast host Ted Murphy. "We are having difficulty keeping up with the show requests." Internet Marketing Voodoo continues to serve as the number one podcast resource for executives and marketers to uncover strategies and the latest emerging trends within online marketing. With the first episode launching earlier this year in January, Internet Marketing Voodoo’s subscriber base has grown exponentially, as the content continues to be syndicated on blogs, media outlets and marketing resource sites across the Web.

Murphy, the president and ceo of MindComet, has interviewed recognized industry leaders in Internet marketing such as show guests Avinash Kaushik, senior manager of web research and analytics at Intuit Inc., Shay Studley-Toland, communications director at Tyco Healthcare and Ginger Conlon, editor-in-chief at 1to1 Media. The guests have shared tips and advice on internal email marketing, customer relationship management, loyalty programs, web analytics, podcasting, blogging and brand terrorism. Future topics include paid search and organic search strategies and integrating podcasts into online promotions.

The Internet Marketing Voodoo podcast is part of MindComet's Voodoo network. The network consists of blogs and podcasts dedicated to issues facing today’s marketers. The network covers topics including web analytics, search engine marketing, email marketing, consumer generated media and more. For more information or to subscribe to the podcast visit http://www.InternetMarketingVoodoo.com.

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MindComet’s Managed Podcast Services
MindComet assists clients in optimizing their customer relationships. Their Managed Podcast Services bring Fortune 1000 companies the ability to narrowcast their branding to a segmented market of listeners. They work cooperatively to develop a customer relationship strategy that strengthens the bond to both existing customers and prospects through leveraging emerging technologies and mediums such as podcasting. For more information on MindComet’s services call 866.650.7919.

Internet Marketing Voodoo Podcast Tops iTunes

2006-02-03 00:00:00

Internet Marketing Voodoo storms to number one, topping iTunes' chart for Internet marketing podcasts. Still in its infancy, the weekly podcast show has edged out over forty marketing-related podcasts, nearly tripling its subscriber base in one month.

MindComet, the agency developing the podcast, has brought on prestigious guests within the online marketing industry to uncover the myths and theories behind Internet marketing. Guests include Director of Interactive Services for Darden Restaurants, Michael Friedman, and President of Dozier Internet Law, John Dozier. Coupled with show host personality, Ted Murphy, President and CEO of MindComet, they have covered topics from podcasting to the legal issues with corporate blogging, online communities and loyalty programs.

“We are getting great feedback from our listeners. Our first four episodes are really doing their job of helping corporate executives understand emerging marketing trends in under 15 minutes,” said Murphy. “We have an incredible lineup of guests joining us in the coming weeks."

Internet Marketing Voodoo is the first MindComet branded podcast. The agency is well known for developing podcasts for their Fortune 1000 clientele. MindComet’s Internet Marketing Voodoo demonstrates to their clients the ability to reach a targeted segment of the estimated six million podcast listeners.

The “Voodoo” series launched in January 2006 with new episodes broadcasting weekly. To subscribe to Internet Marketing Voodoo visit the podcast section of iTunes or http://www.InternetMarketingVoodoo.com.

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MindComet Launches Internet Marketing Blogs and Weekly Podcast

2006-01-11 00:00:00

MindComet, The Relationship Agency, has aimed a series of seven blogs and a weekly podcast to C-level executives and marketers. The firm hopes to set straight the myths and theories behind some of the hottest topics in the marketing industry today with real world experience, research, and expert tips and advice. The blogs and podcasts are dedicated to uncovering and relaying the most effective techniques for online marketing. Dubbed “Voodoo," an index of the various blogs and podcasts can be found at www.InternetMarketingVoodoo.com.

MindComet has recognized the increasing responsibilities placed upon chief marketing officers and the frustration caused by uncovering the hype surrounding blogging, podcasting, search engine marketing, consumer generated media, and other ever-evolving tools, techniques, and mediums in Internet marketing. The blogs and podcasts provide instant access to targeted content that gives them the information they need to make informed marketing decisions. MindComet’s “Voodoo Blogs” are launched in coordination with the “Internet Marketing Voodoo Podcast," a weekly show hosted by MindComet President/CEO, Ted Murphy, in which he interviews experts and specialists within the online marketing arena.

“I’m amazed at how many companies are utilizing online marketing techniques, but are failing to implement the components in a way that will produce a significant ROI,” said Paul Lewis, MindComet’s Senior Vice President of Sales and Marketing. “The idea behind 'Voodoo' is to express that you need to not only become aware of these concepts, but integrate them successfully into an Internet marketing program.” Topics covered on the "Voodoo Blogs" and “Internet Marketing Voodoo Podcast” include consumer generated media, email marketing, online branding, generation y, online promotions, analytics and research, search engine marketing, viral marketing, and behavioral marketing.

MindComet's weekly podcast on all Internet marketing topics can be found at http://www.internetmarketingvoodoo.com and on the podcast section of Apple iTunes.

MindComet Offers Web Email Service That Tracks Santa Claus

2005-12-20 00:00:00

Track Santa’s Journey Across the Globe Via Your Inbox

MindComet, The Relationship Agency, announced today that they have recently signed a deal with Santa Claus to provide Internet-related services to Claus and all elf villages throughout the North Pole. Under the agreement, MindComet will provide free WiFi access to the elf villages and become the official email-marketing provider of Santa Claus.

The agency has launched Officialsantaemail.com, a website that allows Santa trackers of all ages to sign up and receive emails on Christmas Eve with updates of Santa’s whereabouts. MindComet, in conjunction with the Elf Advanced Technology Deployment Team, will be tracking Santa via two-way Global Sleigh Positioning (GSP). The system is accurate within two rooftops and will be triggering emails as Santa makes his deliveries around the world.

“Santa is possibly the world’s busiest man,” commented Edward Murphy, President and CEO of MindComet. "We've given him the ability to communicate with the Elf Christmas Command Center and all the good boys and girls, automatically, on the busiest day of his year." This is the first time in Christmas history that Santa has agreed to make his whereabouts available to the public in mass email.

To date, Santa has received over 1,000,000 emails inquiring about Christmas delivery times for the upcoming Christmas holiday. Officialsantaemail.com has given S.Claus the ability to organize these emails and sign up anxious inquirers to receive updates. “Between gift delivery, managing the elves, and photo shoots at malls, I just didn’t have time to answer the where and when of it all,” commented Santa Claus. “Now with email and Internet to track my sleigh ride, they’ll watch me drop gifts from California to Shanghai.”

MindComet will continue working to improve the effectiveness of Santa’s business operations. Officialsantaemail.com marks the first significant effort to bring the North Pole into the Internet age. MindComet has plans in the near future to help Santa refine his list checking process, as well as wish list delivery management.

Santa trackers can sign up to be sent Santa’s location on Christmas Eve at http://www.officialsantaemail.com/.

From 50 Pounds of Beef Jerky to a One Year Supply of Chicken Wings, MindComet Creates the Ultimate Wish List for GMC and SPEED Fans

2005-12-14 00:00:00

MindComet gives GMC and SPEED fans a holiday campaign they can sink their teeth into—from 50 pounds of chili to a year supply of pizza, to cheese dogs and racks of ribs. Designed to break through the holiday promotional clutter and drive product sales in an innovative fashion, RaceFanWishList.com gives gear heads and race fans alike the opportunity to create, send to a friend, and win their ultimate wish list.

“When consumers see tools, cars, and red ribbon specials, brands can easily become caught in the holiday clutter, making it increasingly difficult to differentiate from their competitors,” commented Edward Murphy, President and CEO of MindComet. “But when they see 50 pounds of beef jerky or a year supply of nacho chips, assorted cookies and cheese dogs integrated within traditional wish list items, you capture their attention through unconventional marketing.” MindComet designed the campaign to further discover consumer preferences and compile data for the automotive industry.

RaceFanWishList.com gives players a start of 10,000 points to navigate through the site, adding items anywhere from traditional racing gear and tailgating equipment, to unconventional food and beverages, each worth individual points. A viral element added within the campaign encourages players to send their list to friends. With each referral, participants receive an extra entry into the final drawing. RaceFanWishList.com is expected to attract racing fans all over the nation to log on to the site, showcased with the GMC and SPEED brands, throughout the following holiday weeks.

Launched in late November, the promotion jump started into overdrive by sending an email to current SPEED fans and has quickly established a double opt-in rate for future communications for the partnering companies. The database of names, listing tailored preferences, may be used by GMC and SPEED for future marketing initiatives, including driving product sales through email. “MindComet's efforts continue to help us to build stronger relationships with our customers by using their expertise and the benefits attributed to their Brandmail email marketing services,” commented Mark Mitchell, Director of SPEED. RaceFanWishList.com is one of many campaigns the company is currently launching for Fortune 1000 clients, using innovative interactive marketing techniques to establish and build stronger customer relationships.

MindComet Team Members Waste Perfectly Good Cake Celebrating the Launch of Corporate Culture Blog Cakeplow.com

2005-12-08 00:00:00

Get inside the cake-covered faces of MindComet’s outrageous creative team as they spill their frustrations about life, office pastimes, and the low-down on MindComet’s leading executives. Launched to release extra creative energy, Cakeplow.com is a corporate blog like no other. They’ve taken off their suits and ties, and traded them in for ripped jeans and sandals, letting clients see how things really go down. The head-turning, scratch-your-head, can’t-believe-they-just-went-there website is never disappointing, often inappropriate, and always addicting.

Think you know Paul Lewis, MindComet’s Senior Vice President of Sales and Marketing? Think again. The quiet, well-organized, always studious brain of the company turned dancing machine, cigarette stealer, and advice-giving guru after a recent company cruise after party. Even he couldn’t escape the lure of the posting on Cakeplow.com. Looking to put in a request to hear your favorite song sung from the inside of the men’s bathroom? Visit Cakeplow.com and check out MindComet’s Viral Marketing Specialist’s “Bathroom Sound Check”. It’s out there. It’s outrageous. It’s MindComet uncensored.

A simple, conservative corporate blog just wouldn’t do the innovative, Relationship Marketing firm justice. “It’s a great way to build stronger relationships with our clients and potential team members. The blog gives them an inside peek into our firm’s culture and the people that make this place so special. It demonstrates our passion for creativity and desire to communicate the unexpected,” commented Ted Murphy, President and CEO of MindComet. “Since launching Cakeplow.com, traffic to our main site is up 20%, and the feedback has been nothing but positive. Cakeplow demonstrates one of the many ways a corporate blog can positively impact a company’s marketing effort."

Cakeplow.com is one of many blogs developed and maintained by MindComet on a variety of subjects. In September, MindComet launched their Internet marketing thought leadership Voodoo blogs, tackling subjects from email marketing to consumer generated media. All of MindComet’s blogs are indexed at blogs.mindcomet.com which serves as the central hub for MindComet.

For more information on MindComet’s corporate culture visit www.Cakeplow.com.Check out MindComet's Corporate Blogs:

BloginSpace.com Heads to California to Hit Gold With Alien Contact

2005-10-25 00:00:00

BloginSpace.com has moved satellites to a new location based in California, in hopes of finding the portal to reaching extraterristerial intelligences through blogging. This marks the first new location for BloginSpace.com as all previous launches took place from a satellite located in Cape Canaveral, Florida. Expectations are held high from bloggers across the globe that the new location in the Golden State will bring them closer to contact with alien life.

“There’s no way for us to be sure of the exact responses, if any, from extraterristerial intelligences following the launches from Cape Canaveral,” commented Edward Murphy, President and CEO for MindComet. “We reported a few unexplained occurrences around the office and received sightings from concerned bloggers, but we haven’t determined yet if they were all a hoax.” Murphy agrees bloggers should take precaution prior to writing direct blog post to aliens, but is affirmative in his support of Intergalactic Free Speech.

The launch also included over 700 messages from web surfers leaving single requests, introductions, and questions to the aliens through BloginSpace.com’s “Space Post Messaging” service opened up in late July. “The more messages and blogs we continue to transmit into space, the better the chances of reaching something that can understand who us Homosapiens are,” Murphy continued. “Maybe the third times a charm!”

BloginSpace.com sends bloggers emails and certificates of confirmation following their send off into space. The unique certificates signify each launch attempt, providing bloggers with the transmission duration, time, and the coordinates of the direction in which their blog is traveling. “We want people to know BloginSpace.com is real, and we’re ready for the day that life out there responds to our calling.”

To submit your blog into space visit www.bloginspace.com or email contact@bloginspace.com

MindComet Selected to Present With Speed Channel at ad:tech New York

2005-10-17 00:00:00

Edward Murphy, President and CEO of MindComet, the Relationship Agency™, was selected to present at the premiere interactive marketing event, ad:tech New York, on November 9, 2005. Presenting alongside Director of SpeedTV.com, Mark Mitchell, the duo will highlight their success of a six-week integrated marketing campaign driving over 10,000 unique registrations within the first 24 hours of launch.

Speed Channel and promotional advertiser Kawasaki came to MindComet seeking a compelling way to both heighten awareness of a new television show as well as capture user interest in Kawasaki’s line of motorcycles. The ad:tech session entitled “Client Agency Tango” will highlight the solution MindComet provided, leveraging cross-media integration to not only increase viewership of Speed’s “Two-Wheel Tuesday”, but drive thousands to their website for collection of user demographics and contact data. The promotion averaged about one registration per minute: unparalleled success for both Speed Channel and Kawasaki.

It was this success that afforded Murphy and Mitchell the opportunity to speak at this year’s ad:tech New York, the third and final ad:tech conference in 2005. For nine years, ad:tech has provided exceptional networking opportunities for marketers and clients alike. The tri-annual conference spotlights successful case studies and provides guests with essential knowledge of interactive, integrated marketing technology.

Speakers at this year’s ad:tech New York include Sean Dee, Vice President and CMO of Hard Rock International, Deborah Wahl-Meyer, Vice President of Marketing at Lexus Division Toyota, Allison Arden, General Manager of Interactive and Custom Programs for The Ad Age Group, including Reebok’s Global Running Marketing Manager, Michelle Ave, co-presenters next to MindComet in the “Client Agency Tango” session.

Murphy provides MindComet with his unique vision and cutting-edge innovations that propel the Relationship Agency to new limits within the interactive marketing realm. To schedule an appointment as he travels to the New York area, please call 1.866.650.7939 or email nicole@mindcomet.com

MindComet Welcomes New Brand Strategist Kathleen Kennedy

2005-10-07 00:00:00

Kathleen Kennedy, former Manager of Corporate Public Relations for a major wireless communications provider has joined the MindComet team at their Orlando headquarters. She will be heading the leading Interactive Marketing agency's suite of eWareness™ services, managing brands' online presence and developing strategies that provide measurable results.

Kennedy made the transition to MindComet early this week, moving from the Washington, D.C. area. She brings over 6 years experience in marketing communications and public relations. "I'm thrilled to be joining such an innovative company," Kennedy commented. "I've been wanting to move into the Interactive Marketing industry and MindComet offered me a great opportunity." Kennedy's new role will focus on monitoring Consumer Generated Media (CGM) and integrating online strategies, creating a powerful brand online.

"Kathleen will be a great asset to MindComet and we're glad to have her on our team," commented Ted Murphy, President and CEO of MindComet. "She has the combined professionalism and experience to push our services to an even higher level." MindComet's eWareness™ solutions leverage the power of blogs within the marketing mix, incorporating services such as the BlogStar Network, recently launching in June.

Several of MindComet's Fortune 1000 clients have employed eWareness strategies of their own, recognizing the importance of monitoring and tracking both negative and positive CGM. For more information on eWareness™ visit here.

MindComet Brings in Former CIO to Head its Marketing Department:Company Hires Ben Smullyan as Director of Marketing

2005-09-29 00:00:00

MindComet, pioneer of many leading edge Internet Marketing solutions, today announced that it has hired Ben Smullyan to lead its marketing department and meet the needs of a growing demand for its services. The hire underscores MindComet's commitment to further expanding its business and promoting its next generation on Consumer Generated Media (CGM) focused services.

MindComet has experienced exponential growth recently and has added diverse assortment of cherry-picked talent to its team. MindComet has made a strong pledge to attracting talented, dedicated individuals with a penchant for serving and satisfying their clients. The selection of Ben Smullyan to lead MindComet's marketing efforts will allow the company to further capitalize on its investment in human assets.

“I am extremely excited that Ben has joined our team. Ben's diverse background in technology, sales and marketing compliments MindComet's strategic vision,” said Ted Murphy, President and CEO of Mindcomet. "Bens addition to the team will enable MindComet to further dominate the relationship agency market space. His leadership will be critical in the marketing of our Consumer Generate Media services."

“Joining MindComet has given me the chance to work with a company that is clearly one step ahead of a long list of competitors”, said Ben Smullyan. "They have differentiated themselves through their constant reinvention and ability to identify new market opportunities for their clients. ” MindComet recently announced their new line of eWareness™ Internet Branding Strategies, building brand equity online and increasing traffic to websites without using traditional advertising mediums.

“My fellow team members are excited by their work, show incredible creativity with their efforts and results and go out of their way to make sure that their customers are well taken care of,” continued Smullyan. “Finally, it’s a fun place to work, something that, given their proven success with Fortune 1000 companies, is a combination that is difficult to duplicate.”

Ben Smullyan joins Mindcomet after a number of successful jobs throughout his career in the marketing and sales area. He is a goal-driven marketing, sales and management executive offering a proven record as a visionary and driving force behind strategies and tactics that have generated significant business growth.

About Mindcomet

MindComet is the premier provider of Internet Marketing and Consumer Generated Media (CGM) services. It assist its clients in optimizing their relationships. Headquartered in Orlando Florida, the company operates offices in New York and Atlanta serving many Fortune 1000 clients. The Company’s global client base includes General Motors, Tyco, Electronic Arts, Earthlink, FOX and other clients that understand the importance of a strong Internet presence. For more information, visit the Company’s web site at www.mindcomet.com.

BloginSpace.com Features Bloggers "Most Likely To Be Contacted" By Aliens

2005-09-06 00:00:00

BloginSpace.com has announced the creation of a new award aimed at bloggers who are regularly creating compelling online content. BloginSpace.com's "Most Likely To Be Contacted" award will be given to select bloggers who have transmitted particularly interesting blogs into space via the website’s free transmission service.

Selection for BloginSpace.com’s “Most Likely To Be Contacted” will be determined based on the content of the blog, site esthetics and how often the blog is updated. “We are choosing blogs whose content may provoke a response from extraterrestrials, whether it be based on controversial statements, political agenda, society, technology or celebrity gossip,” commented Ted Murphy, President and CEO of MindComet.

The first title was awarded on September 1st to Trent Vanegas, the author of trent.blogspot.com, a popular celebrity gossip and fashion website. "It is truly an honor to be chosen as the first Earth-bound blogger who is most likely to make contact with life on other planets. We know that E.T. was a mega pimp so I'm very glad to know that he might be out there checking out Pink is the new Blog,” Vanegas commented. Pink is the new Blog participated in the first round of blog transmission on August 12, 2005. "Most scientists agree that aliens would be very interested in celebrity gossip. We chose this site because we believe the likelihood of alien contact or abduction is very high," commented Murphy.

BloginSpace.com recently announced that its next deep space transmission will be September 12th, 2005 and will consist of over 3,000 blogs. The site reached over 1 million unique visitors within its first month of launch, drawing media and bloggers from over 115 countries. “Creating this award is a way to give back to the bloggers that supported BloginSpace.com,” said Murphy. “They have propelled the site to success beyond what we had ever imagined.”

One winner will have their blog showcased on the BloginSpace.com homepage each weekday complete with screenshots, links and a description. Previous winners will be archived on the site. Winners will be notified in advance and be given the opportunity to send friends an invite to check out their site on the BloginSpace.com homepage. To register for a chance to win and have your site showcased sign up to transmit your blog into deep space at BloginSpace.com.

MindComet Explodes Into New Office

2005-08-29 00:00:00

Bursting at the seams from consistent client and revenue growth over the past five years, the walls of MindComet’s old headquarters could no longer hold its growing team. While the New York and Atlanta offices continued operations, MindComet’s Orlando-based employees moved into a new, spacious headquarter facility complete with lime green walls, lava lamps, neon signs, and Herman Miller Resolve workstations. The workplace provides over 4 conference areas, company lounges, a recording studio, intern and training areas and is the anchor space in the Maitland Center office complex.“We’ve focused our attention on services and strategies that continue to produce results that exceed our clients’ expectations,” commented Ted Murphy, President and CEO of MindComet. “It’s rewarding to see MindComet grow into one of the largest interactive marketing agencies in the area because of our continuous innovations.” MindComet has recently celebrated the launch of several new services including the BlogStar Network, Guerilla-Force viral marketing team and Managed Email Communication Services.

As exciting as the new facilities are, MindComet has already purchased land and begun the development process for a new office building to be completed in 2006.

“While it would have been nice to be able to wait to move until after the new facility’s construction was complete, it simply wasn’t practical in order to keep up with the demands and service requirements of our growing client base,” Murphy continued. “This interim facility will give us the breathing room to continue to staff appropriately to provide the level of service our clients have come to expect."

MindComet is welcoming 10 new team members into the new headquarters and looks forward to another year of record setting growth.

To reach MindComet at the new location send correspondence to:

2701 Maitland Center Parkway Suite 125
Maitland, Fl 32751

BloginSpace.com Messages Follow Atlas V Launch Into Deep Space

2005-08-12 00:00:00

NASA’s Atlas V exploration of the martian atmosphere carried MindComet’s BloginSpace.com in its coattails as they rocketed out of the Earth's atmosphere. Unlike Atlas V headed to Mars, bloggers from over 73 countries are attempting to communicate with alien life via messages broadcasting into deep space destination unknown.

BloginSpace.com has been compiling blogs and posts since its inception on July 19, 2005, collecting over 2,700 for transmission by Deep Space Communications Network. Concerns were raised as to proper extraterrestrial communication protocol and possibilities of instigating intergalactic war, as the blogs were sent uncensored.

“We are aware of extraterrestrial communication protocols and because of this encouraged bloggers to not use offensive language,” commented Ted Murphy, President and CEO of MindComet. “We don’t anticipate the blogs to create intergalactic warfare, and we were excited to be able to launch today in coordination with Atlas V.” Murphy says MindComet continues to support intergalactic free speech, as they have since the launch of BloginSpace.com and Space Post messaging.

Bloggers who submitted a URL for transmission into space received an email confirmation stating the exact latitude and longitude the satellite was pointed when the broadcast occurred. BloginSpace.com is still open for transmission as Friday's launch marks the first of many transmissions planned over the coming months.

This is MindComet's second blog-centric service, following the launch of the BlogStar Network in mid-June. The next launch date is tentatively scheduled for the week of September 12th. BloginSpace.com continues to generate over 40,000 unique sessions daily and attracting attention from media across the globe.

The University of Central Florida Selects MindComet to Assist With New Information Technology Program

2005-08-03 00:00:00

The University of Central Florida’s School of Computer Science, the largest in the state, selected MindComet’s Jerry Jackson, Director of Information Technology, and Jay Chapman, Software Director, to assist in developing an expansive new IT Degree Program. The School of Computer Science will emphasize this emerging field, offering a new program curriculum, core courses, and electives.

As part of an advisory panel meeting, including experts from Lockheed Martin, Siemens Westinghouse, and BellSouth, Jackson and Chapman evaluated the curriculum, suggesting concepts for course offerings and program development. “It’s exciting to know we are helping to develop programs training students for today’s workplace,” Chapman commented, holding over 8 years experience in the field. “Not often are you given the opportunity to influence a program that could be much more effective for today’s youth.”

Jackson has over 22 years experience in software development and information technology, with over 9 years as Director of IT. “We wanted to make sure the program concentrates on preparing the incoming undergraduates with the skills and experience to prepare for a successful career in IT.” Jackson suggested placing high priority on the software design lifecycle, testing, and quality assurance.

Together Jackson and Chapman provided insight to expand the practicality of the programs to prepare students with knowledge they could immediately apply in the workplace. They suggested expansion upon professional and business skills, as well as emphasized the increasing importance for team centric attitudes, documentations, prioritization, and understanding of project scope.

As MindComet’s Director of IT and Software Director, they have developed interactive campaigns for clients such as Speed Channel, ADT, AOL, EarthLink, and Electronic Arts.

MindComet Creates Viral Campaign Blog: Gives Marketers a Real-Time View of the Viral Growth of BloginSpace.com

2005-07-28 00:00:00

MindComet is giving marketing executives a first hand glimpse into the raw, un-edited campaign results of BloginSpace.com’s viral success. The first interactive agency to post raw campaign statistics on a blog, the site gives industry executives an insider look at results and tactics in real-time.

The Blog, launched in tandem with BloginSpace.com, includes email click thru and open rates, search engine rankings and traffic and media interview requests, all illustrating the viral spread of BloginSpace.com and all open for public viewing. “We aren’t holding anything back,” comments Ted Murphy, President and CEO of MindComet. “We start with the bottom line and post new findings throughout the day, revealing it to not only industry executives, but our competitors. We want to show everyone what you can do with a great idea and the proper viral team to promote it.”

In early July, Murphy challenged his newly formed Guerilla Force team to promote his intergalactic idea. The team, which focuses specifically on viral marketing campaigns, was formed to handle MindComet's growing demand for viral marketing services. "I gave the team $1,000 to spend on media or press releases and told them I wanted to see 100,000 people in a week," said Murphy. "I knew it was going to be our most challenging viral effort yet."

The BloginSpace.com project was a grass roots effort that made it a perfect candidate for MindComet's Guerilla Force to flex their viral muscles. "This campaign allows us to openly demonstrate the power of viral marketing to non-believers," said Scott Allen, Director of Creative Services. "Most clients won't allow us to release all of the statistics surrounding a viral campaign. We own the BloginSpace.com concept and that allows us to disclose information we normally couldn't.”

Since its launch one week ago, BloginSpace.com has received over 183,000 unique users and over 266,000 page views. "That's some decent traffic, considering the budget I provided to promote the site," said Murphy. Traffic to MindComet.com has seen a 700% increase from the campaign and has delivered new sales leads for MindComet as well. "You can't buy the type of coverage this promotion has given us. We have been featured on television, radio and in print all over the world."

MindComet has worked with clients such as Nextel, the NHL and Electronic Arts creating campaigns that produce viral percentage rates of over 600%. Other internal viral initiatives are set to hit the market in late August, attracting leads for MindComet’s creative and innovative services such as the BlogStar Network and eWareness™.

To view coverage of MindComet’s BloginSpace.com viral campaign visit

BloginSpace.com/blog

MindComet Expands BloginSpace.com: Now Offers Non-Bloggers the Chance to Send a Message Into Space

2005-07-26 00:00:00

MindComet opens deep space message transmission to all Internet users with the addition of the new “Space Post” feature to BloginSpace.com. Following last Tuesday’s launch of BloginSpace.com, MindComet has been flooded by requests from non-bloggers around the world demanding the same opportunity to transmit messages in hopes of communicating with extraterrestrials.

Within the first week of BloginSpace.com’s launch, over 2,000 bloggers in 68 countries have submitted their blogs for transmission into space. “The launch has been incredibly successful,” commented Ted Murphy, President and CEO of MindComet. “The only issue we have had is the response from people without blogs. It seems everybody wants to transmit a message into space.”

MindComet’s new “Space Post” feature will allow users to transmit one-off messages into space without having a blog or RSS feeds. “We were more than happy to figure out a way to give anyone with Internet access the opportunity to send a message into space,” said Murphy.

Murphy has the same acknowledgement for the potential risks involved with the space transmissions from these one-time messages. “We can’t rule out the possibility that other life forms might not like some of the messages they are receiving,” Murphy said. “We haven’t seen any overt problems with the blog feeds as of yet, but there’s always that chance.”

Murphy continues to emphasize the importance of keeping messages positive to prevent possibilities of intergalactic war. “One of the reasons we started this service was to counter the years of violence and bloodshed broadcast into space by mass media,” Murphy continued. “We encourage our participants to show the other side to the humanity.”

BloginSpace.com’s “Space Post” marks the third major milestone MindComet has produced for the blogging community. The June 3rd launch of BlogStar Network, connecting influential bloggers with advertisers, marked the first successful movement, with BloginSpace.com quickly following.

MindComet’s “Space Post” will remain a free service, using an earth-based satellite broadcast to send the transmissions into deep space. To fill out a message for transmission Internet users can visit

BloginSpace.com