Press Releases

MindComet Presents Redesigned EatShrimp.com to Express a Fresh and Savory Appeal

Leading Social Media Agency Helps Make EatShrimp.com an Important and Healthful Consumer Resource

MindComet, The Relationship Agency, the National Fisheries Institute (NFI), a non-profit organization dedicated to providing seafood health and education, and the Shrimp Council team up to redesign EatShrimp.com.  NFI engaged MindComet to help the organization create a new look and feel for their informative seafood websites www.aboutseafood.com and www.eatshrimp.com.

After successfully launching the redesign for AboutSeafood.com in late May 2008,  MindComet and NFI transitioned their focus to the EatShrimp.com site redesign.  The new site is more consumer focused, sharing health, and nutritional information about shrimp under the NFI and Shrimp Council brand. 

Employing some of the same widely used functionality on AboutSeafood.com, such as the popular recipe search, MindComet’s work on EatShimp.com enhances site usability while increasing consumer engagement.  MindComet includes the EatShrimp widget designed last year for the EatShrimp site continuing to allowing EatShrimp.com users and shrimp fanatics a quick way to access their favorite recipes on their desktop.  The website design provides shrimp lovers with recipes, health, and nutritional information all pertaining to shrimp, including cooking methods, nutritional facts, and cooking related videos.

“From finding and sorting through recipes, videos or nutritional information, the new site organization provides consumers enhanced usability and an improved user experience,” says NFI’s Vice President of Membership and Marketing, Judy Dashiell. “We hope the new look, feel, functionality and additional information will provide shrimp lovers a one stop location for all information pertaining to shrimp.”

For more information on the NFI and recent work with MindComet, visit www.aboutseafood.com and www.eatshrimp.com.

About NFI
The National Fisheries Institute is a non-profit organization dedicated to education about seafood safety, sustainability, and nutrition. From vessels at sea to your favorite seafood restaurant, our diverse member companies bring delicious fish and shellfish to American families. NFI promotes the US Dietary Guidelines that suggest Americans include fish and shellfish in their diets twice per week for longer, healthier lives.

NFI and its members are committed to sustainable management of our oceans and being stewards of our environment by endorsing the United Nations’ Principles for Responsible Fisheries. Our investment in our oceans today will provide our children and future generations the health benefits of a plentiful supply of fish and seafood tomorrow.

From responsible aquaculture, to a marketplace supporting free trade, to ensuring the media and consumers have the facts about the health benefits of fish and shellfish, NFI and its members support and promote sound public policy based on ground truth science.

Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333

 

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