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Adding Greater Usability to the Mix, MindComet Makes Aboutseafood.com a Consumer Friendly Resource

Today MindComet, Central Florida’s leading interactive agency and the National Fisheries Institute (NFI), a non-profit organization dedicated to providing seafood education, safety, and sustainability, re-launched NFI’s website.   Aboutseafood.com delivers greater access and interactivity for consumers, partners, and the members of NFI.  The site redesign brings new social media and consumer generated elements to the site including downloadable recipe cards, multiple blogs, seafood safety news for pregnant women, and an interactive human body, which highlights the benefits seafood has on correlating body parts such as the brain and heart.

The web redesign project began in January 2008 with several stakeholder interviews.  While the website mainly focuses on the consumer interests it also serves the needs of industry insiders including NFI members and their partners.  After collaborating with NFI to gather data from the existing site, MindComet began the development process.  Within a few short months the creative design and web development were complete.  MindComet successfully launched the redesign of the web resource for all things seafood in late May 2008. 

“We really wanted the site to share seafood health benefits and consumer safety information while also being be fun and engaging to the end user,” said Vice President of Membership and Marketing, Judy Dashiell.  “With the site having consumer generated media capabilities such as user submitted recipes and videos, it allows the consumers to not only obtain information, but to share their own as well. “

MindComet works with NFI on additional web related projects including online media buying, recipe widget development and search strategies for the Shrimp Council’s website EatShrimp.com.  Additionally, MindComet is developing NFI’s eatshrimp.com website redesign, expected to launch in late June.  For more information, visit www.aboutseafood.com.

About NFI
The National Fisheries Institute is a non-profit organization dedicated to education about seafood safety, sustainability, and nutrition. From vessels at sea to your favorite seafood restaurant, our diverse member companies bring delicious fish and shellfish to American families. NFI promotes the US Dietary Guidelines that suggest Americans include fish and shellfish in their diets twice per week for longer, healthier lives.

NFI and its members are committed to sustainable management of our oceans and being stewards of our environment by endorsing the United Nations’ Principles for Responsible Fisheries. Our investment in our oceans today will provide our children and future generations the health benefits of a plentiful supply of fish and seafood tomorrow.

From responsible aquaculture, to a marketplace supporting free trade, to ensuring the media and consumers have the facts about the health benefits of fish and shellfish, NFI and its members support and promote sound public policy based on ground truth science.

Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333

 

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