Get the Word Out
Once an eWareness strategy is developed, MindComet utilizes a variety of broadcast platforms to combat negative information and proactively spread positive information. We work with your company's brand stewards to outline the options that further your objectives, which may include:
Blogger Outreach™
The conversion of ideas, concepts, brands and products spread like a virus online through the backbone of Consumer Generated Media (CGM), the blogosphere. MindComet harnesses the power of established online influencers within the blogosphere through established relationships with networks of independent blog owners.
We utilize these relationships to create consumer awareness, combat negative press and generate buzz by weaving client content into the fabric of each blog. Content weaving creates unparalleled reach and deep market penetration via RSS blog syndication.
Social Media Outreach™
The recent surge in popularity of online communities like MySpace, photo sharing sites such as Flickr and video sharing communities like YouTube has changed the online landscape in ways never imagined. MindComet can help your brand engage consumers within these communities and enable them to interact with your brand in unique and creative ways.
Emergency Response
MindComet creates a well-defined contingency plan designed to identify and eliminate incidents that require emergency response. We execute specific counter-measures to negative publicity or conversely accentuate positive publicity to maximize brand positioning at each juncture.
eWareness Resources
White Paper
Solution One Sheet
IMVoodoo Podcast
IMV Episode 37Online Brand Monitoring
The rise of consumer publishing on the Internet has created a need for businesses to effectively monitor their online brand for both positive and negative consumer generated media (CGM) that could adversely impact reputation in a matter of minutes.
IMV Episode 5Brand Terrorism
The rise of brand terrorism and its role in destroying brand credibility online.
Gen Y Voodoo Blog
Many historically conservative brands which have targeted Baby Boomers and Gen Xers are beginning to refocus their efforts toward Gen Y. This is a curious conce...
Agency Glossary
